321 Exhibition Street
321X is the rebrand of a shared workspace located in the heart of Melbourne. The new identity was designed to feel contemporary and refined, with a sleek sans serif wordmark anchoring the brand. A fresh, sustainable personality comes through in the curated colour palette and photography style, reflecting 321X as a modern, dynamic, and innovative workspace. This project was completed in collaboration with HBK agency, where I worked as the lead designer. DELIVERABLES Brand Design | Photography Direction | Information Memorandum | Website Design
